WhatsApp for Business: Fact or Fiction?
WhatsApp is one of the most famous instant messaging apps in the world. With over one billion active users, WhatsApp has become one of those apps that everyone simply downloads almost automatically when getting a new smartphone. And why shouldn’t they? WhatsApp is useful and fun in a way that not many other apps of this kind are. No wonder Facebook spent a whopping 19 billions dollars on it back in 2014. And just like other apps of this kind, WhatsApp is now seeking to branch out.
WhatsApp for Business
WhatsApp for Business is an alternative that has long been discussed by the app’s team. But is it fact or fiction? Does WhatsApp for Business actually exist as a project? Yes it does, but only in India for the time being. But how did this all happen? Well, the event that gave birth to WhatsApp for Business in India is something that many people are calling ‘a typical Indian jugaad’.
A healthcare and medicine company based in Gurgaon has been using WhatsApp for a while now in order to take in and manage orders, as well as communicate with their customers. And this is literally what made WhatsApp for Business a thing in India. People got to thinking after they realized that WhatsApp can actually be used successfully by businesses to complete their daily tasks.
Many companies followed suit, and now WhatsApp has launched a business pilot of the app in India. WhatsApp for Business already has its first client in the form of BookMyShow. But although this is a huge leap forward, we also must think for a second about what WhatsApp for Business means and how it will impact our consumer based culture. Let’s hope WhatsApp won’t start sending us unwarranted ads and such.