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Japan Airline’s President and CEO Haruka Nishimatsu is the model by which all other CEOs should be measured.

Take a look…



Juxtapose these actions with the nonsense we heard about yesterday from Merrill Lynch’s completely out-of-touch CEO who wanted a $10M bonus for selling the company to Bank Of America before it failed.

Here’s more background on Nishimatsu…

JAL was going through some very tough times in 2007 when Nishimatsu was appointed CEO. Jobs were cut. People were asked to take early retirement. As he commented “The employees who took early retirement are the same age as me. I thought I should share the pain with them. So I changed my salary.”

An inspiring example and one I hope CEOs of struggling companies take note of.

  • Kim

    The problem is that a lot of CEO’s can only be described as ‘witch doctors’ – they belittle good solid down to earth rationality – claim that it amounts to nothing – when in fact it is everything . They promise all sorts of magic and the opportunity , with them , to make a lot of money . They then bring in all sorts of high priced and toxic hocus pocus , wreak a lot of damage and walk off with a lot of money . It is good , however , to see at least one CEO who is the real thing .

  • Rick Cain

    The difference here is the Japanese have this thing called “shame” that influences their decisions in such matters. Americans were born without it.

  • Adriana Jansen

    What an amazing guy, so refreshing to see an honest CEO
    And is true japaneses have a lot more morals, they value their reputation.